Are you about to open a new retail store? Have you had your shop fit outdone and now wondering what the most important aspects of it are? You might be surprised! Many things can make or break your business, but one of the most important is ensuring enough space for everything.
Did you know that if customers don't have enough space to browse around, they will quickly get bored and leave?
There is much more to fitting a shop or an office space than organising your furnishings or looking for ways to optimise product accessibility/visibility. Of course, these are an important part of the planning process; however, you need to look at the bigger picture.
This post will tell you more about the importance of having an organised shop fit-out. And how it can help boost sales and keep customers coming back for more.
Whether you plan to have stores in multiple locations or just the one, from the outset, you need to be clear on your brand identity and values, so you can accurately convey them through your design, i.e. translate them into bricks and mortar of your store. This will ensure that customers know who you are, what you believe in, and appreciate your goals and ethics. More importantly, this will help to make you memorable.
Working with a delivery partner who shares your brand ethos and goals can help you achieve this, as you'll be collaborating with like-minded individuals who understand what you're trying to achieve. This will give you the peace of mind you crave, as they'll keep to your exact design and budget requirements. But, more importantly, by understanding you, they will also have a greater understanding of your customers.
Important Aspects of Shop Fit Outs That Retailers Should Expect From Their Shopfitters
Today, retailers face stiff competition not just from physical stores but also from online sites. As a result, they must use all possible means to stand out from their competitors. Part of this should be to hire professional shopfitters to design and install their entire shop fit-out. If you are one of these retailers, refer to the following to learn the important aspects of store fit-outs that you need to expect from shopfitters.
A Sensible Layout
The first decision for you to make is the type of layout that is the most effective for your store. Grid floor plans are ideal for such retail establishments as grocery stores, hardware stores and pharmacies. It involves rows of shelves with aisle space in between them. Clothing stores typically use a loop floor plan since it guides customers around the store's perimeter and the centre. High-end boutiques, though, often prefer a free-flow floor plan to highlight their merchandise. In this layout, clothing displays are scattered at random throughout the store but in an attractive fashion.
The first aspect you should expect is a layout that is easy to navigate and makes sense for your specific type of retail store. Whether you need a traditional one with aisles or an open layout that boutiques are known for using, the shopfitter needs to supply it in an effective configuration.
A qualified shopfitter will provide you with attractive display options that will capture the attention of your customers. Also, these displays need to fit the products that you carry in your store. For example, tables and wall shelves are ideal for displaying shoes or handbags. Another example is platforms for mannequins and clothing items.
Incorporation of Current Technology
All shopfitters today should include the latest technology in their shop fit-outs whenever possible. Interactive screens, levitating displays and smart mirrors are just three examples of this.
Shop Fitouts FAQs
Shopfitting (shopfitting) is the trade of fitting out retail and service shops and stores with equipment, fixtures and fittings. The trade applies to all kinds of outlets, from small corner shops to hypermarkets. A shop fitter executes planning, designs shop layout and installs equipment and services.
- Use the right floor plan.
- Be aware of where you "lead" shoppers.
- Ensure that your product quantities are appropriate.
- Have enough space between products and fixtures.
- Use your layout to drive impulse sales.
- Freshen up your displays regularly.
Fit-out is the term used to describe the process of making an interior space suitable for occupation. In other words, it's the electrical, mechanical, decorating and furnishing undertaken by the tenant that's leasing the space from the developer or landlord.
In a nutshell, office fit-out is the transformation of space so that it can be used. This comes in varying degrees, from an empty shell of a building to a blank canvas that needs personalisation in the form of things like glass walls and bespoke kitchens.
In building preparation, fit-out refers to installing the floors, ceilings, partitions, and furnishings. In addition, building services such as cabling, wiring, internet connectivity, and communication arrangements may also fall under the fitting out process.
Important Aspects of Shop Fitouts That Retailers Should Expect From Their Shopfitters
Attractive, Easy-to-Read Signage
Professional shopfitters also need to supply signage that is easy to read and attractive. Your outdoor signs should help shoppers locate your shop in a clear, precise fashion, and the interior signs must direct shoppers to all areas of your store in the same manner.
The Right Lighting for Each Area of the Shop
Lighting is an important part of any fit-out. Every section of your shop needs non-harsh, adequate navigational lighting along with display lighting. LED fixtures are one of the current popular lighting trends for both goals.
The usability of your store
Your audience demographic should play an important role in how you fit out your store. For instance, if your business caters to parents, there is a high probability that many will have a pram. As a result, you need to make sure that there is plenty of space along aisles to manoeuvre, so they don't get stuck. This should include not creating obstacles with displays and stands and ensuring enough room for prams to travel in both directions.
TIP: you need to carefully consider the placement of your fittings and fixtures and how they will affect the flow of your store. Their positions have the power to both positively and negatively influence customer journeys.
Customer experience-enhancing consumer journeys are at the forefront of every businesses mind – but how can you use your retail space to achieve this? The first step is to effectively use your retail space to ensure ease, comfort and satisfaction. A prime example of this is offering a seating area where customers can either wait while their friends/family try on clothes or rest. Alternatively, you can create a space with the dual purpose of showcasing products while giving customers the chance to interact and use them. Not only does this allow them to try before they buy, but it will also make your products more memorable.
In any case, you should consider the needs and desires of your shoppers so that every element of your store makes their shopping experience easy, carefree and enjoyable.
TIP: you need to think about the kind of shopping experience you want to deliver. This means you need to offer them well-planned spaces that have been carefully mapped out so your customers can easily move around, locate products and can see as much of your stock as possible. In other words, it needs to be functional and usable.
TIP: research indicates that shoppers automatically turn right upon entering a store. Because of this, you should try to put your most tempting offers/displays to the right, so they see them straight away.
These shouldn't be rushed but should be carefully thought through so you don't waste money having them manufactured only to find that they don't work for you or your brand.
A guaranteed way to achieve this is to order bespoke fixtures/fittings (if you've got the budget for it). This will ensure that your brand identity is consistent and attainable across all stores.
TIP: To save on money, have prototype fixtures created. This will allow you to spot any design weaknesses and resolve them before you spend any additional money. NOTE: don't worry if you haven't got the budget for prototypes. A thorough review of designs will help you to identify any issues.
TIP: make a list of essential features such as accessible/flexible shelving units, racks, display stands, islands, railing (to showcase products), and consider their usability and dimensions, so they are accessible and don't make your store look overcrowded.
It is amazing how much lighting can help influence the mood, atmosphere and overall experience of your store. It is just a matter of ensuring that your lighting design aligns with your brand identity, so it doesn't get lost. For instance, hanging lights and crystal chandeliers can enhance this theme if you're going for an upmarket regency effect.
TIP: spotlights, shelving, and environmental lights can add colour, tone and texture to your shop. Spotlights, in particular, can be used to highlight specific areas of the store and help guide customers around, influence their pace, dwell time, spend and how appealing they find particular products.
Often, store owners will overlook the importance of installing sufficient lighting throughout their store. They become too caught up in mood lighting and forget that customers appreciate stores that illuminate properly so that they can see to navigate and read merchandise labels.
If you own multiple stores, you need to decide whether you want these stores to be visually consistent, i.e. same layout, design and scheme across all stores, or if you want to tailor each store to match the demographic and needs of the location. NOTE: research is vital here, as both options have advantages and disadvantages depending on what you strive for.
If your store has been designed and installed by a professional design company such as Resolution Interiors, should you receive a thorough handover once the fit-out is complete? This will allow you to go over the finished store so you can identify any last-minute alterations, as well as ensure your team receive essential training for their new space and systems.
Your Aisles Should Be Provide Easy Navigation
If your layout is the loop or grid one, you need to ensure that your aisles are wide enough for easy navigation. For example, two customers should be able to pass each other without bumping into each other. Even with a free-flow floor plan, you should space the displays in such a way as to allow for walking space in between them.
Your Décor Should Promote Your Brand Attractively
Your colour scheme and other décor elements need to promote your brand in an effective, attractive manner. Neutral colours are more relaxing, but you can add bright accent colours to draw attention to various parts of the store when desirable.
Add the Latest in Technology Whenever Possible
Another addition to your fit out should be the latest in display and other technologies. One example of this is interactive screens to deliver information to customers effectively without the need for assistance.
For further facts about the important things to keep in mind when performing a retail store fit-out project, consult with Macwood Group. We specialise in these fit outs as well as ones for offices. On top of that, we offer expert joinery and durable partition systems.
Step-By-Step Process of How to Design
Designing the interior of the shop is very important for all shop owners. However, whether you are a garments shop owner or a shoe shop owner, you have to follow some tricks to ensure the best shop fit-out and drive maximum sales out of your shop.
The Entrance Part
It is that part of the store where the customer walks in. Here they are making a transition as they are coming into the store. Here the customers make some of the most critical decisions like the prices of the materials at your store, whether they are expensive or cheap. Do not keep any of the displays or products here, as they will likely miss that.
The Right And The Left Of The Customer
To ensure the best shop fit-out for your shop, try to display all the products after the entrance part. Here, you can keep the trendiest items or the products that are most commonly sold in the market. The customers will probably see what products you have in store for them just after the entrance part.
Where The Eyes Go, The Feet Will Follow
Now that the customer has seen the initial products on display, the customer will try to find something that grabs their attention. You can create walkways or pathways for the customers and hang something attractive sales hoardings or trendy, fashionable items at the beginning of these pathways for the best shop fit-out. This will ensure that the customers walk down these pathways or alleys into the store and are curious to look for more on the different items in your store. This will also help you show the customer what you have in your store for them in these sections since everything cannot be on display at the front of the store.
Let Them Take A Pause Too
Now that the customer is walking through these pathways, you can give them something interesting to look for with special signage boards or display racks and hoardings. This will ensure that the customer stops by to look at what other special products you have on these racks or shelves. This is one of the best and highly modern tactics used in the shop fit-out designing process.
Ensure Proper Comfortability For Your Customers
There is a tactic the designers use to ensure the best shop fit out while designing your shop or outlet. That is to have proper and comfortable seating arrangements for the walk-in customers. When a customer sits in your shop for seeing the products and displays, they have a more chance of buying any product.
The fit-out in your store plays a crucial role in attracting or reaching your target audience. The placement of the placards or display navigates the consumers to the retail shop, where they can judge the products for real. These simple tips can increase the sales of the retail shop significantly.