If you are venturing into the retail sector, fitting out of the shop might be one of the unexpected hurdles that you face. After you have found the right location, repainted it, and bought the display cabinets and racks, you will still need to make it visually appealing. Most building owners will encourage you to improve the building at your expense.
There’s No One-Size-Fits-All Shop Fit-Out.
Any shop fit-out aims to entice customers into your store. Once they are in, you want them to purchase and return again and again, and spread the positive engagement they experienced in your store.
This might sound like we are stating the obvious, but attracting sufficient numbers through the door can often be a monumental task for many store owners. Not every business is lucky enough to have a storefront on the corner of Grafton Street. Some establishments might be tucked down a narrow side street or sat on the edge of town. In these instances, a lot more than a bright sign is needed to succeed in the venture.
When it comes to designing an outlet that gets remembered, it is all about creating a pleasant and truly memorable experience with a high-quality interior store design that encompasses the right shop equipment, lighting and flooring.
Curious to hear more? We have put together some helpful shop fit-out tips to achieve maximum success in your shop fit-out, which you should consider when talking to your shopfitting company. That way, when you approach us to overhaul the look of your store, you’ll have a good idea of exactly they (or better, we!) can help.
Shop Fitouts FAQs
The process of applying regression analysis to data. This method is sometimes called line-fitting or curve fitting, depending on the result. The process of cutting and shaping parts on a custom, craft-production basis to cause them to fit together into an assembly with the proper engineering fit.
There are many different kinds of fittings made from various materials: some of the most common types are elbows, tees, wyes, crosses, couplings, unions, compression fittings, caps, plugs and valves.
Most Shopfitters are employed within a manufacturing business, preparing and assembling timber components off-site such as stairs, railings, specialised doors, frames, etc., ready for installation on-site.
Shopfitting is the business of building and installing, known to our trade as 'fitting-out, commercial spaces. This can be fitting out small retail shops and cafes or large commercial offices, department stores and restaurant fit-outs.
You'll need a degree of physical strength and fitness, as joinery jobs involve a good amount of heavy lifting and carrying. It's also important to be confident in using a range of hand and machine construction tools, ranging from hammers to bench saws.
Improve The Interior Design To Attract Customers
You will need a strategic approach and the right expertise to get the retail interior design right. Great signage, product placement, and visual merchandising can complement this. When you are planning your interior design, always have the customer experience in mind. For a customer, the persuasion to enter the store is the ambience and not the products. Most customers do not notice the merchandise on display. When they come into the store, the first impression is what matters.
One way to grab their attention is to install floor to ceiling wall fixtures. It will allow for the optimal placement of products while encouraging customers to linger. In the trading area, place low-line shelves to allow customers to see products, which will help increase spending. It also increases customer visibility, which helps to lower shoplifting.
With the right layout, it will also promote signage. This can assist the flow of traffic while helping to build your brand. By analysing and understanding the customer behaviour, you will be able to design a space to guide customers through the store to where they need to be.
Make Use Of Led Lighting
If you run a retail store, it is important to use shop windows to attract customers. The windows have to be well lit, and this will attract customers. LED lighting is the best option since it helps you to save money on the energy bill. Besides that, it is quite durable and efficient. It also gives you a lot of flexibility when highlighting certain products that are in high demand. To get it right, consider speaking to a retail fit-out service in Melbourne like Unita.
Invest In Good-Quality Air Condition
In Melbourne, summer can be quite hot. You must have a good air conditioning unit to maintain a relaxing environment inside the store. Besides that, it preserves the shelf life of your products. The last thing you want is for customers to run off to a more comfortable retail store. If your store is a haven for all weather conditions, you will have more customers who want to come back to your store.
Provide Seating For Customers
A great addition to the store that you should consider during the retail refurbishment is seating for the customers. Giving them a place to rest their weary feet gives them time to look around and find the products they need. In addition, the seating will ensure that shoppers take time to discover products they did not know they needed.
Do Not Overlook The Security
You have invested a lot of money into your retail business, and it is important to protect that investment. Get a professional to install a CCTV system at the store. Then, if an issue arises, the authorities will have an easier time apprehending and prosecuting the culprits. It can also help to identify serial shoplifters, thus helping the entire business community.
Key Points For Success In Your Shop Fit-Out
What’s The Most Important Element To A Shop Fit Out? Layout!
Once the customer is inside the store, they need to be able to find what they are looking for, and they need to be able to do this quickly & efficiently. You only have a limited period before the customer has seen enough and decides to venture off to the competition. Therefore, your store must be planned and laid out with complete accuracy to grab the customer’s attention from the get-go, guide them successfully around the entire store, and end with them reaching the point of sale.
Express Your Brand Personality With Store Signage
Store signage is critical in any shop fit-out for attracting customers into your store. Branding, logo and colour are of massive importance here as the store must be aesthetically appealing to bring people in the doors. It isn’t necessarily about being the loudest on the street. Suppose that were the case most storefronts with me competing to have the gaudiest neon arrows directed at their storefronts. Don’t just think about what gets seen; think about what you want to say, and then keep that message uniform throughout. Everything from the price tags to the promotional posters is a chance to express your store’s personality.
Reap The Benefits Of Led Lighting
Retail environments, especially shop windows, must be well lit to entice customers into your shop. Therefore, super bright LED lighting is highly recommended as not only does it allow you to save on energy costs, but it is also very efficient and durable and allows great flexibility for highlighting certain product ranges on store displays. On top of all this, the various colour range that colour can add to a display is a wonderful opportunity to expand the look of your brand.
Don’t Overlook Security (Better Safe Than Sorry)
Security is something that cannot be disregarded in a shop fit-out. Having an adequate CCTV system gives the authorities a better chance of catching criminals & shoplifters and helps to deter potential break-ins. Remember, having a record of who stole what doesn’t just help catch the perpetrators for one petty theft, but rather can be used to help identify the culprits of multiple crimes.
Consider All Of Your Customers And Provide Ease Of Access
Ensure that all entrances are marked clearly in your shop fit-out and are easily accessible. Again, it is important to consider different segments of your customers. For example, automatic sliding doors are ideal for mothers with babies, the elderly or those in wheelchairs, and if you have bathrooms and dressing rooms on the premises, make sure that they’re marked.
An Appealing Counter Is A Must In Any Shop Fit Out
Ensure that your counter is spacious and easy to operate, which will allow staff to deal with customers with ease and comfort, and plan out a direct path that will keep a line of people from cluttering other sections of your store and grant them easy access to the till. An extra thing to keep in mind is to allow space for customer service so that when you’re dealing with a problem, the till line doesn’t get blocked, and other shoppers can continue with their day.
Invest In Air Conditioning For Those Sticky Summer Days
It is vital to have temperature control to maintain a relaxing shopping experience whilst ensuring the shelf life of your stock. Besides this, the last thing you want is for your customer to escape to a more comfortable locale. If anything, if you make your establishment a haven from whatever weather conditions are like outside, you’ll attract more and more business as the day goes on.
Capitalise On Your Customers’ Impulsive Nature
Last but not least, it is wise to dedicate areas at the queue and till points for impulse items, as they are a fantastic way of increasing sales by upselling complementary items. Just keep point number 6 in mind. It can be tempting to go overboard and use every spare bit of space to clutter up your shop with knickknacks of every shape and size, but it’s important to remember that you’re to place these items strategically, not haphazardly.
Other Things to Consider
Cost-effective retail fit-out tips for ‘on the run’ changes that will help to increase your bottom line before your next major retail fit-out is due.
- Strategically place your lowest-priced products at the front of your store to encourage shoppers to enter and display the higher-priced items at points of high traffic within your store.
- Research has shown that the right-hand side is the most lucrative, as shoppers tend to turn right when they first enter a shop. So take advantage of this fact and have your best and most enticing displays on the right-hand side of your store.
- Once the shopper turns right, create a pathway to lead them on a wandering journey throughout your store, exposing them to as many of your products as possible.
- Make sure that the aisles are wide enough for shoppers to walk through in comfort, and don’t forget to make it easy for parents with strollers or people in wheelchairs to navigate your store.
- Place top-selling products at eye level and add a display at the end of product aisles to encourage impulse buying.
- One of the best additions to your store is to provide seating for your customers. A few minutes resting their weary feet gives them ample time to cast their eyes over your products and to then hone in on their choices. Seating also helps to take the weight of a male partners feet and gives the lady shopper plenty of time to shop in peace.
- One of the more annoying retail fit-out designs is the lack of counter space at the checkout. Trying to juggle handbags, shopping bags, and young children at the register can be made a whole lot easier if there is enough counter space to place their bags while they find their credit cards.
- Always add a fixture or two at the register to encourage impulse buying. You can display discounted or frequently bought items so long as they are easily reached from the register.
- Design your store so that the aisles and fixtures can be easily changed. Customers become bored with the same layout, and a quick change adds an extra sparkle of interest and encourages customers to return more often.
- As your customers wander along the path you have made for them, add interesting displays or product information, discount signs etc., to slow their journey towards the exit. The addition of seating also helps to slow their progress through your store.
Down With Thoughtless Messy Layouts!
Many factors influence the success of a retail/ commercial fit-out. A well planned, carefully executed project is essential. From the store area flow to the interior, the branding, visual merchandising and product placements.
Your store/ venue should not be a labyrinth of aisles, high stacks, nooks and corners. Unless, of course, you happen to be a laser-tag course. The flow of your store should be logical to your clients, encouraging ease and comfort while making their purchases.
Your products should be beautifully displayed, easy to find, neat and easy to get to. Your method of grouping items will be unique to your store. A nifty tip is to colour coordinate items when displaying them. This creates a sense of coherence and a product story. It eliminates the confusion created by a bonanza of Christmas tree colours.
Remember to guide your clients through your store with carefully planned routes, aisles, signage and visual cues.
Don’t be shy to add props to your layout that make sense to the theme. Light these areas appropriately to maximise their impact. Use items that compliment the product type; for example, wooden logs or greenery would accent heavy-duty hiking jackets and boots.
Don’t Forget The Amenities.
Time is precious! Don’t waste your clients time by having a point of sales counter that is too small and inefficient at handling more than one person. If customers have to wait in line too long, they will get angry or leave. Efficient, speedy, faultless transactions start with allowing your staff adequate space to do so.
Little, simple considerations mean a lot to a shopper who is in a hurry and is looking for a comfortable, quality experience. Going the extra mile is expected, rather than a perk, in the current day. Seating for fatigued or elderly customers; seating for people waiting in a fitting room line; providing ‘entertainment’ such as a TV with funny videos in a waiting room; a drinks station if the venue calls for it; reading material etc.
Your shopper is your guest – provide them with an experience that values that relationship.
Don’t Be Selfish! Consider The Customer
Your store design should invite potential clients inside. It should make them feel comfortable, welcome and curious. Consider the temperature and consider the music. You wouldn’t want hard rap playing in a therapeutic nail salon. Don’t cram your store full of products; there should be enough space to move around freely without being overwhelmed by thousands of choices that can’t be seen amidst the chaos.
Think about your target market. What do they like? What do they expect? The more comfortable a customer feels in your store, the longer they will stay. The longer they stay, the longer they will shop.
Plan For The Future! Fashions And Styles Change… Things Get Old.
Fashions change, trends change, tastes and fads change—Colour and material popularity… all change from month to month and year to year. You must plan for the future when considering your store/venue design. Always think of display stands as interchangeable, adaptable parts of your design. Spend less of your budget on items that are likely to go out of fashion more frequently.
Always See The Potential Space First Before Committing To Any Agreements
INSPECT. INSPECT. INSPECT! This is one of the most vital parts of planning the design of your store or venue. SEE THE SPACE! Ask questions: Where are the power points? What are the tenancy regulations? Does the building have specific branding, shopfitting guidelines? What parts must be kept? What needs replacing? What are your responsibilities and timelines? Are you allowed to attach things to walls? What is the ceiling height? Do you need a separate preparation area? Do you need a storage area? What will the flow of the store be? How much flexibility do you have for indoor/ outdoor areas? What are the maintenance costs? INSPECT! INSPECT! INSPECT!