what are the shop fit out mistakes to avoid (2)

What Are The Shop Fit Out Mistakes To Avoid?

The success of your retail shop depends solely on the quality item being sold, the prices and the business and promotion tactics. Unfortunately, that is what most retail-shop owners think. If you are one of them, we humbly request you not commit such a blunder, a common but potentially disastrous blunder that most retail businesses make.

 In reality, the interior fit-out of your retail shop is as much responsible for the success of your business as the prizes and promotion tactics the fit-out of your shop can be integrated into your business promotion.

 But there are some common and sometimes easily overlooked retail fit-out mistakes that must be avoided. Have a look yourself

Shop Fitouts FAQs

Shopfitting (shopfitting) is the trade of fitting out retail and service shops and stores with equipment, fixtures and fittings. A shop fitter executes planning, designs shop layout and installs equipment and services.

The process of applying regression analysis to data. This method is sometimes called line-fitting or curve fitting, depending on the result. The process of cutting and shaping parts on a custom, craft-production basis to cause them to fit together into an assembly with the proper engineering fit.

Shop Procedures and Safety Regulations. Safety glasses with side shields or goggles to cover prescription glasses shall be worn in the Machine Shop at all times. These items are available in the main office. Loosely fitting clothing may become entangled in rotating machinery; do not wear it in the shop or labs

A Category B fit-out is conducted on a space where the external walls, basic flooring, ceilings, M&E services, and shared toilets and lifts have been installed. It's like moving into a house and installing your choice of flooring, lighting and decoration to make it your own space.

There are three types of construction, namely A, B and C, determined by the building's class and rise in storeys. Type A includes buildings with a higher risk, such as high rise, high occupant buildings and is, therefore, the most fire-resistant.

Mistakes to Avoid in Your Shop Fit Out to Increase Customer Interactions With Your Brand

If you have a retail shop or want to create one, the most important aspect to consider will be the fit-out. Most of the time, retailers solely focus on their products and service quality and often fails to provide adequate attention to their retail shop fit-out. As a result, you always find such retailers wondering where they’re going wrong and why sales numbers are not up to expectations.

Unable to Scrutinise Your Facility Carefully

Over several years, I have seen a lot of retailers who make the core mistake of not examining their services carefully. Don’t be one of them. Regardless of how ideal your store space might seem, there can always be hidden problems that you can’t overlook. Some of the things you must look out for includes electrical fixtures and poor air-conditioning fixed inappropriately. I suggest you seek advice from a professional shopfitting company that specialises in retail shop fit-outs. They will surely point out any hidden skeletons in your facility.

Choosing Improper Lighting

Lighting is an attractive shopfitting supply. But I have seen many retailers who don’t pay enough attention to it. When it comes to retail shop fit-outs, it’s significant to pay attention to three primary aspects of lighting – placement, the temperature of light and energy efficiency. Proper shop lighting not only enables your customers to get attracted towards products in your store but also subconsciously nudges them towards making a purchase. Never mismatch types and light colours, and try to consider the colour rendition of any lights your group. Remember, skimping out on lighting costs will never pay off, and you must always make sure that your storefront has terrific lighting.

 This is the era of consumerism, and your customers are already spoilt with a plethora of choices and discount plans, and the market competition is stiff, to put it lightly. So every aspect of your retail fit-out matters and lighting is one of the most important aspects that matter. This is also why retail fit-out companies focus so much on proper lighting when dealing with the interiors of a retail shop. 

Many retailers make the mistake of undermining the power of great lighting. If your lighting is great, the displayed products are more attractive and approachable to the customers, and the more appealing the products are, the easier it becomes to convince them to buy them.

Prioritising Sales Over Customer Satisfaction 

Your retail shop sells amazing items, durable, price-worthy. But for once, step into the shoes of a customer and look around your shop. Is it customer-friendly? Or does it only promote brands and sales? That is what retail fit-out companies in Dubai are avoiding. Instead, they promote more customer-friendly retail fit-outs that make the customers stay longer, feel welcome, and make the products appealing and the staff approachable. Recliners, aquariums, vending machines are some of the additions being made. 

Disorderly Shop Lay-Out

If your shop is cluttered within, if the disorder is what you can see, the customers will likely be ten times more displeased. Here too, you need to consider your shop from a customer’s perspective; if you think that it is going to be even slightly difficult for customers to locate the section or item they are in the shop for, most likely, it is difficult for them to locate the desired item(s) and your retail store is disorderly. Do not let that happen; keep things organised, within sight of the customers and make sure that it is easy to maneuver throughout the shop.

Selecting Dull Shop Ceiling Design

When it comes to the décor of your store, it should be contemporary, bright and well-appointed rather than dull, dingy, and out-of-date to entice customers as they walk in your front door. As we all know, the first impression matters a lot. It either can make or break a business. By looking at your store’s décor, your customers and potential clients can judge a lot that ultimately affects your sales. So, if you want a unique retail environment to let them know that you are focusing on your sales and customer satisfaction, then choose from hundreds of shop ceiling designs to convey your message appropriately to your clients.

Irrelevant Shop Shelving

Shop shelving in the UK would make your business more profitable. However, many retailers don’t understand what relevant shelving do for their business. So, always give full attention when finalising shelving. So, if you want a unique retail environment to let your customers know that you are focusing on your sales and customer satisfaction, choose the appropriate shop shelving design so you can quickly convey your message to your clients.

Inappropriate Shop Counters Design

what are the shop fit out mistakes to avoid

We all understand the importance of counters, but some retailers neglect their design aspects. For example, the point of sale or checkout area leaves a deep impression on customers. It also determines whether they will return to your store to make future purchases. So, your shop counter should be spacious enough to handle cash, returns, and storage without being messy. In addition, your store counter must exhibit both style and functionality to impress customers and deal efficiently.

Lacking Flexibility

Another common mistake in your shop fit-out is to opt for a fixed store design. Remember that customer buying trends change with time, and you have to plan for this ahead. Flexible retail shop fit-outs might need more investment, but it will pay off in the long run. When customer trend changes, you need a simple redesign to modify store offerings. It will make your life much easier.

A Poor Signage

Creating retail premises that possibly create money can be a nerve-racking experience, but an enjoyable one simultaneously. It can turn out to be confusing at times, simply because there are so many things to dwell on. It’s the time when you have poor shop signage. So, retailers should spend time and energy doing the signage work that will pay dividends sooner or later.

Urging consumers to visit a shop may be somewhat difficult than many people think. There is so much rivalry nowadays that people need to consider what they will offer consumers that they cannot get or have already seen somewhere else. Therefore, good signage matters a lot! It is time-consuming and consumes energy and money, but it will pay off over the long haul, so it is certainly worth it. Free Logo Generator might be a way out for some as well.

Conflicting Shopfitting Products

Just ask yourself a question at this point. Do the Shopfitting products conflict? Sometimes retailers don’t understand this concept. It means, is your shopfitting product stand-out? Does it complement your shop’s interior, having clean lines and bright colours that can potentially attract prospective customers? Does it look innovative and striking? Did it catch your attention while checking other products out? If not, you need to work on that.

Inefficient Commercial Shop Security Systems

Nowadays, shopping malls and retail outlets have redefined cultural strategies and youth destinations worldwide. Retail stores and supermarts have gained a lot of fame and have almost become Mecca to the troubled youth of this century. But such an attractive and luxurious place is hoping to be the jackpot for criminals, thugs, and shoplifters. That is why security is the most critical problem for those locations. Therefore, retail security systems have become a common element in every retail store and mall, along with security personnel present in the mall or the retail outlet.

When it comes to retail security products, they include some things that amount to the whole scenario of a safe and secure environment. They include commercial security services, commercial security alarms, and retail security tags. Retail security services are typically offered by security companies that excel in personnel as well as security gadgets.

Hiring Unprofessional Shopfitter

We’ve seen retailers hiring unprofessional shopfitters to save some money. But beware, it will not pay off in the long run. Instead, you are hiring a professional Shopfitter to fit out your shop nicely while creating a pleasant environment to be in and paying dividends in return. People will speak about it if you take time, effort, and money to make your shop great. No doubt, word-of-mouth is the most powerful tool of marketing, which is free and highly credible.

Costly Retail Shopfitting Mistakes You’ll Want to Avoid

what are the shop fit out mistakes to avoid (3)

Inadequate/poor Choice of Lighting

“Illuminating your merchandise with an attractive source of light is one of the simplest measures you can take….”

Many retailers make the mistake of underestimating the power of great lighting and other mood-setting enhancements. But shopfitting isn’t just about shelves, counters, and racks. It’s about displaying your items in a way that allows customers to conceptualise what they’re buying. Illuminating your merchandise with an attractive light source is one of the simplest measures you can take when fitting out a retail store.

You can showcase your products and prompt your customers to purchase by paying attention to details like lighting temperature, efficiency and placement.

Every retailer can afford to highlight their store’s products because skimping on this aspect couldn’t possibly pay off in the long run. So instead, consider custom-designed fixtures or accent lighting to highlight specific areas or displays.

Prioritising Sales Over Customer Satisfaction

“...Make sure you take your sales hat off, just for a second, when visualising your store’s fit-out.”

Your customers need to feel comfortable about spending time in your store if you want to see them return – so make sure you take your sales hat off, just for a second, when visualising your store’s fit-out.

First impressions can make or break any business, which is why a fit-out can influence consumer behaviour far more than the products themselves. Therefore, a fit-out needs to offer sufficient stock levels – but at the same time, avoid clutter and invite a sense of calm as customers enter, navigate, and exit the store.

Inflexible Shop Design

“The ability to reconfigure your merchandise is a staple ingredient when it comes to boosting sales….”

The retail landscape is becoming more and more challenging for business owners, which is why it’s necessary to explore measures that’ll reduce costs and optimise space – without cutting corners, of course. The ability to reconfigure your merchandise is a staple ingredient when it comes to boosting sales, so any shop fit-out needs to be designed and structured in a way that accommodates flexibility.

Think custom-built and interchangeable counters and display fittings and shelving and racking solutions that are easy to install and shift.

Neglecting the Point of Sale

“You need to treat your sales counter as one of the most important features of your fit-out.”

Paying close attention to the very space where all the purchasing happens seems like a no brainer, but it’s an aspect too often overlooked by shop owners. You need to treat your sales counter as one of the most important features of your fit-out. Think luxe materials like marble or glass or Nordic wood for a natural yet contemporary vibe.

By offering more space and the comfort of a clean and slick counter, you’ll set your business up for the ultimate efficiency in transactions. Allow for the ultimate customer experience with custom-designed and built joinery, counters and other shop fittings.

Ignoring the Store’s Exterior

“Your shopfront will be the first point of contact for many of your prospective customers….”

Another key consideration you ought not to ignore when fitting out your retail space or shop will impact every individual’s first impression of your store. Your shopfront will be the first point of contact for many of your prospective customers, so it’s important to create an exterior that’s enticing enough to meet the rising expectations of the people passing by.

Strong customised signage and branding displays are essential for exterior recognition, which allows your shop to stand out from its neighbouring competition.

Disorderly Shop Layout

“...You’ll need to decide which traffic direction will keep your customers moving and interested….”

Consider your shop or retail store from a customer’s perspective before choosing a layout, and think about how you can influence customer flow and purchase behaviour. For example, consider the size of the space and the length of the walkways to ensure maximum accessibility. Be sure your choice of furniture and use of exterior space is suitable for customers to gather and interact for that store “buzz”.

Remember, the goal of any retail or shop fit-out is to create value and positively impact the customer experience, so you’ll need to decide which traffic direction will keep your customers moving and interested and thus, promote higher sales.

How to Avoid the Common Mistakes in Commercial Shop Fitouts

To ensure that you don’t make these same mistakes, you need to be aware of the problems that can cost you a lot of money and turn your positive ROI into a dismal failure.

So here are some of the most common problems made by well-meaning but uninformed business owners in commercial shop fit-outs.

Poor Layouts

The golden rule of commercial shop fit-outs is to have a clear layout that optimises the customer’s shopping experience and exposes them to your best selling products. A meandering maze with inadequate signage, narrow walkways and poor navigation is an issue you need to avoid at all costs.

Inadequate Lighting

Whether you are selling books, clothes or jewellery, poor lighting is guaranteed to turn customers away. As interior projects specialists, we know you need to provide sufficient lighting so that your customers can easily see your products, read your materials and feel that your store is light and airy. A closed-in dark interior is not the way to enhance a buyer’s shopping experience, not unless you are in a nightclub!

Small POS Counters

One of the biggest problems in many commercial shop fit-outs is that their checkout counters are too small. Customers need room to place their handbag or other purchases on the counter safely and within reach while making their current purchases in your store. Experienced interior projects specialists will also tell you that you need space for displays of impulse purchases to increase your profits.

Blank Walls

Whilst we all need some visual relief now and again, new commercial shop fit-outs that leave walls blank are leaving money on the table. Wall spaces are ideal for shelves, hanging racks, branding, graphics, signage, and even complementary artworks, depending on your merchandise and customer base. A modern and up-to-date interior design has a subtle mix of white wall space and usable space, optimising the buyer’s experience while not overpowering them from a visual point of view.

Lack of Speed Bumps

These are the points in the shopper’s experience where they can pause and engage with your brand. In commercial shop fit-outs, speed bumps are visual breaks that relieve the monotony of rows of clothes, books or shoes. They allow your customers to examine a branded display, a group of complementary gifts or a seasonal display. Visual breaks are vital to enhancing your customer’s shopping experience and are one of the most forgotten marketing strategies.

Conclusion

As a retailer, you need to be aware of all areas of your retail shop fit-out. An efficient shop fit-out can improve the customer’s shopping experience and will boost sales. However, before you jump into designing your fit out, ensure that you avoid these ten common mistakes that most retailers make. 

Scroll to Top